![]() ![]() While the initial focus for Playcast is integrating with cable operators, de Beer says it is not losing sight of the long-term picture. SOE reported to him until his departure from the company in 2008. He founded Sony Pictures Digital, which included Sony Online Entertainment, in 1999. Landau comes to the table with significant experience. We’re launching it in a smaller market to get our feet wet and refine it before we launch in a bigger market.” “Our vision is to help the company drive and improve the service. “The company is in its initial rollout,” explains Landau. market will also give the company time to polish its user interface, which investors realize is critical to any Western success, says Yair Landau, a new member of the board at Playcast and a partner in MK Capital, one of the companies contributing to this investing round. ![]() ![]() “With North America, the timing isn’t right for us right now.” “To be honest, the world is pretty big and there’s a lot of work to be done, Playcast CEO Guy de Beer tells Gamasutra in an interview. It plans to announce an Asian partner soon, followed by two Western European markets. Presently, the company is only operating in Portugal. market initially, Playcast has instead decided to focus on overseas markets where console penetration is low, which it hopes will result in a larger initial user base. Unlike OnLive, which is making an effort to brand itself and offer a commercial service, Playcast is approaching cloud gaming as a white label company, offering a service that can be integrated into existing set-top boxes and telecom web sites, letting customers pay just one bill when they download games.Īnd rather than tackling the U.S. The company previously raised $2 million in funding in 2009. The cloud gaming company has raised $10 million in a Series B funding round to help it expand its ongoing rollout of services to telecommunications companies and cable television providers. Playcast may not be the most familiar name in the video game world, but it’s one that’s certainly turning the heads of venture capitalists. ![]()
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